General Electric And Microsoft: A Match Made In Heaven

7/19/18

Summary

General Electric and Microsoft announced an expanded agreement that has the potential to benefit both firms immensely.

Strong growth and high margins associated with the transition to a digital global economy will create significant opportunities for both businesses.

General Electric, as a firm already focused on IIoT, has some of the greatest chances to benefit from this transition.

*Taken from Microsoft

For all its faults and shortcomings, one thing the management team at General Electric (NYSE:GE) has done well on is the transition the world is making from analog to digital. The latest proof of this came on July 16th when management announced an expanded partnership with software giant Microsoft (NASDAQ:MSFT) that's geared toward capitalizing on the shift of industrial firms from a largely non-digital existence to a digital one. To investors in General Electric who are unhappy with the firm's performance, this may seem like another empty promise, but there's no denying that the upside potential from this could be a game-changer for the conglomerate.

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