Boston Beer Co.: A Good Quarter, Can A Trend Develop?

4/30/18

Boston Beer Co's (SAM) first quarter results marked a stark improvement over the past few quarters. If they can create a trend out of this, the stock could be back in buy territory.

The company is almost a passion for me. I avoid buying it so as to not get too biased in my writing. I love their beer. I want the stock to do well. I want the company to remain independent. But in recent quarters, Boston Beer has been making me nervous. They've faced some tough competition from an over-saturated craft beer market, along with the production leverage being exerted by larger beer conglomerates that have been swallowing up craft brewers.

This pressure has resulted in some sales declines that necessitated cost cutting measures and a renewed emphasis on superior marketing. Their first quarter results marked a stark improvement. With revenue and sales growth, and a shift in depletions, they finally looked like the old Boston Beer Co.

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