A Technavio report published earlier last year estimates the global cloud-based marketing platform market to grow 9% annually over the period 2017 to 2021. The market is dominated by big players like Adobe (NASDAQ:ADBE), Oracle (NYSE:ORCL), Salesforce (NYSE:CRM), and IBM (NYSE:IBM). But there are a few other vendors like Billion-Dollar Unicorn HubSpot (NYSE:HUBS) that are doing very well in the industry.

HubSpot's Financials

Cambridge, Massachusetts-based HubSpot was founded in 2006 by MIT graduate students Brian Halligan and Dharmesh Shah to provide an all-in-one inbound marketing software platform for small- and medium-sized businesses. The company focused on inbound marketing and developed a platform that could centralize marketing automation and search engine optimization tools.

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