Introduction
I will not surprise anybody here by telling you that the tobacco industry has been declared to be a "dead one" for over a decade. Still, tobacco companies continue to impress with ever growing profits and juicy dividend payouts. As technology evolves, Philip Morris (PM) seems to be on track to market a new generation of products (iQOS) that could assure another life cycle to the whole industry. Luckily enough, its older sister, Altria (MO), has exclusive commercial rights on U.S. soil. If both companies are now set with a new growth driver, which company is the best investment for your portfolio?
First a look at MO & PM Industry
Source: Centers of Disease Control and Prevention (CDC)
