BOSTON--(BUSINESS WIRE)--Crimson Hexagon, a leading provider of business insights from social data analysis to inform strategic enterprise decision-making, today announced its integration with Domo, the world’s first business optimization platform. Through this partnership, enterprises will be able to analyze social media data alongside other business data, including sales data, financials, website analytics and more. As real-time data becomes increasingly critical to enable informed and actionable business decisions, the integration between Crimson Hexagon and Domo will take data analysis to the next level by providing a single view into both unstructured and structured data.

Organizations can increase revenues by analyzing social media data alongside business data from a host of sources – for example, by comparing social media ad spending, website traffic and CRM data with trends in social conversations. The market-ready integration between Crimson Hexagon and Domo connects social media insights with additional data from the business to give enterprises a more holistic understanding of consumers and the market opportunity by analyzing not just what they say publicly on social media, but how they actually act beyond that.

“Having a ready-built connector saves us days of time normally spent creating customer reports,” said Ben Saine, executive head of digital marketing and insights at Creative Artists Agency, a Crimson Hexagon client in the entertainment sector. “Being able to essentially ‘plug in’ social media insights from Crimson Hexagon to the Domo platform with our other data sets gives my team full visibility into consumer reactions and perceptions, so we can operate more nimbly and strategically.”

Paul Weiskopf, senior vice president of corporate development at Domo, said, “The value of the Domo platform for many customers is the ease by which they can bring together data from disparate sources. The addition of Crimson Hexagon’s social media intelligence to the Domo Appstore builds on this value to enable real-time business insights and allow customers to make better decisions and take actions to optimize business performance.”

Domo’s applications bring together disparate data sources with the click of a button. Available now in the Domo Appstore as a QuickStart app, Crimson Hexagon’s connector seamlessly adds social media insights into users’ existing workflows on the Domo platform.

Crimson Hexagon’s senior vice president of product, Errol Apostolopoulos, said, “Crimson Hexagon’s integration with Domo gives enterprises another layer of analytics and insights to inform strategic business decision-making with real-time, actionable data from the world’s largest focus group: social media. The partnership means deeper insights into their customers’ opinions, behaviors and preferences.”

To see the integration live, check out our video: “Business Intelligence Unlocked: Domo & Crimson Integration Launch” featuring Crimson Hexagon’s director of global solutions consulting, Brian Sullivan, and Creative Artists Agency’s Ben Saine.

Additional resources

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About Crimson Hexagon

Crimson Hexagon is the global leader in consumer insights from social media data. Powered by patented technology and an in-house data library of more than 1 trillion posts, Crimson Hexagon's platform helps hundreds of brands and agencies answer critical business questions through the insights derived from social data. Clients include leading global organizations such as General Mills, Starbucks, Paramount Pictures, Netflix and Twitter, and leading agencies such as TBWA, VML, BBDO, Saatchi & Saatchi, Ogilvy, Edelman and Digitas. Find us on Twitter @crimsonhexagon and on Tumblr.