AMHERST, Mass.--(BUSINESS WIRE)--OrthoLite, the leading provider of comfort and performance insoles, today announces a new partnership with Step & Stride, of Vida Shoes International. Step & Stride is reintroduced to the marketplace with a new fall/winter 2016 collection offering fashionable, comfortable and affordable footwear for boys and girls from infant to age six. The collection will become available in national footwear stores, department stores, independent retailers and online for the fall 2016 season.

In 1969, Step & Stride was introduced into the market with fashionable shoes for babies at affordable prices. Dedicated to innovation throughout the years, Step & Stride is seen as a true partner in retail; offering a full range of styles, sizes and display solutions. Now with many years of building quality children’s footwear, Vida is excited to resurrect this heritage brand and add Step & Stride to its portfolio.

“Performance is key when you’re on the go, and Step & Stride leverages OrthoLite technologies and designs to provide high quality footwear for kids with the ultimate comfort,” said Pamela Gelsomini, OrthoLite president. “Step & Stride is a brand that consumers can go to for all of their kids footwear needs from play to dress as their feet grow.”

With the ever-changing retail landscape, Step & Stride incorporates a modern take on classic footwear. The fall/winter collection takes a “back to basics” approach and features OrthoLite co-branded footbeds in all of its styles ranging from $32-$44 MSRP. Key styles include the Kate, Derby, and Lyon.

“Step & Stride has a rich and magical history in the footwear industry, conveying a whimsical feel,” said Luis Gonzalez Palacio, Design Director of Step & Stride. “This collection features OrthoLite’s identifiable proprietary technology in each style helping keep feet healthy and stink free. Uniquely flexible outsoles and dual density cushioning keep feet comfortable for all day play, and removable insoles in every style offer the option for both medium and wide widths. The focus on comfort, wellness, and fit with OrthoLite sets Step & Stride shoes apart from the competition.”

Stay up to date by liking OrthoLite on Facebook and following the brand on Twitter @OrthoLite and Instagram @OrthoLiteFoam. OrthoLite insoles can be purchased online for $19.99 at www.OrthoLite.com.

Access Step & Stride on Facebook @step&stride and Instagram @stepandstride.

About OrthoLite:

OrthoLite, headquartered in Amherst, Mass., is the world’s leading supplier of open cell foam insoles found in more than 400 million adults’ and children’s shoes each year, including Nike, ASICS, Clarks, New Balance, Merrell, Puma, Vans and Timberland. OrthoLite combines polyurethane and recycled rubber to provide superior cushioning, comfort, performance and breathability. OrthoLite is committed to helping athletes of all ages achieve their dreams. OrthoLite is a partner of Girls on the Run, the Official Insole of the New York Yankees, Mariano Rivera, American Trail Running Association (ATRA), and a founding sponsor of the Level Field Fund, an organization providing financial support necessary for uniquely talented athletes to be able to train and compete successfully. To purchase insoles or for more information, please visit www.OrthoLite.com.

About Step & Stride:

Step & Stride addresses all major footwear categories for boys and girls from age 0 – 6, offering versatile styles that are both fashionable and affordable. In addition to staying trend right, Step & Stride uses identifiable proprietary technology, including the use of OrthoLite, uniquely flexible outsoles and dual density cushioning, and removable insoles or adjustable buckles in every style, staying true to the brand’s emphasis on comfort, wellness, and fit.

About Vida Brands:

Since 1973, Vida Shoes International has been committed to becoming a global leader in the footwear industry. Dedicated to designing, producing and marketing quality branded footwear, Vida has access to expansive international resources. Vida’s wealth of knowledge stems from the diversity of brands and successful products produced year after year.