BOSTON--(BUSINESS WIRE)--Bullhorn®, the CRM company that helps customer-obsessed organizations transform their business relationships, today announced that it has been positioned by Gartner, Inc. in the Niche Players’ quadrant of the Magic Quadrant for Sales Force Automation. This marks Bullhorn’s second consecutive appearance in the report and reflects an improved position. The report evaluated 19 different software vendors on 15 criteria measuring their completeness of vision and ability to execute.

“We believe our inclusion and improved positioning in Gartner’s Magic Quadrant for Sales Force Automation is a reflection of the shift in the CRM industry as a whole,” said Art Papas, Bullhorn’s founder and CEO. “A scalable, easy-to-use, powerful platform for sales force automation is table-stakes at this juncture. The CRM providers that are really shifting the conversation around CRM are those that are, literally, shifting conversations – capturing customer communication and leveraging predictive analytics and artificial intelligence to tell users something they could never have known about otherwise. The future of sales force automation is radical transparency for continual relationship insight.”

In June, Bullhorn unveiled its award-winning CRM platform that provides radical transparency into customer relationships and business processes, automations and predictive analytics to streamline operations, and proactive intelligence to accelerate sales and improve service delivery. Bullhorn’s patented automatic data capture and sentiment-driven communication analytics provides the platform’s foundation to gain a new level of transparency into customer relationship health and behavior.

Unlike traditional CRM systems that mostly track transaction history and contact data, Bullhorn provides unprecedented customer insight by gleaning information from emails, text, and phone communications, giving users a way better way to engage with and manage customer relationships. The platform comprises artificial intelligence capabilities called Bullhorn Bots that allow users to automate manual tasks with a few simple clicks. The Bots learn from user input and behavioral patterns and suggest specific automations based on machine learning algorithms.

For more information on Bullhorn’s CRM platform, please visit: http://www.bullhorn.com/crm/?LS=Public_Relations&LSD=Gartner16&LA=Gartner16

To be included in this Magic Quadrant, a vendor must demonstrate that it has:

• Shown proven ability to deliver account, contact, opportunity and activity management, as well as pipeline reporting and forecasting in three industries.
• Made multiple releases with significant functional improvements during the past 18 months; a new or acquired offering from an established vendor in this market will also be considered if it can be validated with customers.
• At least five new, named customers that have actively deployed SFA functionality during the past 12 months.
• Demonstrated corporate business viability through business performance, new customer adoption and strategic partnerships over multiple years.

About the Magic Quadrant
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. Gartner, Magic Quadrant for Sales Force Automation, Tad Travis, Ilona Hansen, Joanne M. Correia, Julian Poulter, 10 August 2016.

About Bullhorn

Bullhorn provides cloud-based CRM solutions for relationship-driven businesses. Its automated data capture and customer insight technology helps companies win customers and keep them engaged. Today, more than 6,000 companies rely on the Bullhorn platform to help increase sales, improve service delivery, and streamline operations. Headquartered in Boston, with offices around the world, Bullhorn employs over 600 people globally. The company is founder-led and backed by Vista Equity Partners. To learn more, visit www.bullhorn.com or follow @Bullhorn on Twitter.