NORWALK, Conn.--(BUSINESS WIRE)--etouches, a top global provider of cloud event management software, today announces the acquisition of Zentila, an enterprise SaaS company that provides smarter venue sourcing and booking with a focus on corporate and third-party meeting/event planners. The acquisition demonstrates etouches commitment to continue to provide clients with superior product features and functionalities to better manage their end-to-end event process.

Zentila’s award-winning platform streamlines the complex process of sourcing and booking venues and capturing data to increase meeting ROI. In addition to handling requests for proposals for venues, Zentila is unique in that it also provides enriched tools to help planners get meetings booked. Zentila:

• Aggregates proposals in an interactive bid summary that automatically manages updates and calculate costs/savings, so planners can easily compare offers
• Offers special features to help third-party planners better manage and grow their business
• Replaces traditional, one-size-fits-all online advertising with a targeted model; hotels present custom offers that match meeting requirements.

With 50+ key features, Zentila is the top choice for hoteliers, with close rates 5X the industry average.

“Zentila’s technology and staff will bolster etouches venue sourcing and allow us to offer a fully integrated solution as part of the entire event process,” said Shane Edmonds, CTO, etouches.

etouches provides best-in-class enterprise event management software with tools for registration, mobile apps, event marketing, onsite, logistics, event data and ROI. Zentila completes the solution with unique, integrated hospitality features to enhance the user experience and boost ROI through increased event performance.

“Our clients are in constant communication with the hospitality market, adding Zentila to our offer will further strengthen that bond and meet our clients’ expectations,” said Oni Chukwu, CEO, etouches.

Zentila CEO Mike Mason will join etouches as Vice President, Sourcing and Hospitality Solutions. He will lead etouches efforts into the hospitality market with a fully integrated platform offering the most comprehensive solution for venue sourcing, booking and the entire event management process.

“With market dynamics rapidly changing, the industry will benefit greatly from our new, comprehensive, integrated product offerings,” said Mason. “Planners need choices. Combining etouches with Zentila will bring a powerful new option to the marketplace, improve innovation and further serve the needs of our customers.”