Group 4 and Gyre9 Announce the Launch of a New Powerhouse in Product Development


Group 4, a nationally respected researched-based product design firm and Gyre9, a leading engineering and manufacturing firm today announced the launch of Forge, a unified and comprehensive approach to product development. Forge dynamically links consumer & end-user research, design, engineering and manufacturing to create new market ready products – all from a single source.

With new product development timeframes continuing to compress, the founders of Forge, Frank von Holzhausen and Chief Design Officer and Ed Gilchrest, Chief Engineering Officer, have blended their firms’ skills and experience into a unique complement of capabilities to help clients bring insights driven and production proven innovations to market quickly and efficiently.

Forge is uniquely positioned to develop clients’ new product pipelines with ideas culled from user insights. Our award winning researchers, designers and engineers work together to develop manufacturable new product innovations that achieve market acceptance as well as accomplishing technical verification through in-house engineering, prototype testing and production planning to ensure manufacturability.

This complete functional integration mitigates costly and time consuming handoffs to multiple resources at critical stage gates where risks to product viability, time to market and the opportunity to lead the market are significantly magnified.

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About Forge

Forge is staffed by strategists, product and package designers, qualitative and quantitative market researchers, electrical and mechanical engineers and manufacturing experts that provide innovative solutions for some of the world’s largest companies and brands such as: 3M, Eli Lilly, Abbvie, Sherwin-Williams, Thule, Next Health, Electrolux, Abbott Nutrition, OSRAM SYLVANIA, Scotts Miracle-Gro and many more.

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